Heirloom Bread & Craft Coffee – My Visit to Fritz Coffee, Seoul (Dohwa & Wonseo branches)
#seoulspots
Located in Mapo-gu (Dohwa-dong) and Jongno (Wonseo/Gbukchon), Fritz Coffee Company blends vintage charm and serious bakery artistry. I visited on a quiet weekday morning and lingered for about an hour enjoying coffee and freshly baked goods. It’s consistently praised by both locals and Reddit users. 
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🏛 Atmosphere & Design
Fritz occupies standalone hanok-inspired buildings, each with retro seal-branded logos, pastel façades, and a homely vibe. The interior mixes nostalgic elements—vintage stools, wooden counters, and warm lighting—and seating includes both basement quiet zones and outdoor parasol areas. ()
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☕ Coffee & Bakery Highlights
• Fritz Coffee Latte (~₩5,000): Smooth, balanced, and rich in flavor, served in signature seal mugs—often prompting second orders. 
• Single-Origin Pour-Overs (~₩5,000–7,000): Choose from rotating beans roasted onsite, each served with filter method of your choice (paper or metal). 
• House-Baked Bread & Pastries: Excellent items include Walnut Cranberry Country Bread, Fig Country Bread, Pain au Chocolat, Ham & Cheese Croissant, Raspberry Cream Donut (₩3,000–5,000). 
Notable base options: Chief’s Special Yellow Peach and coffee buns, which pair beautifully with hot drinks. 
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🕒 Practical Info
• Hours:
• Dohwa (Mapo-gu): 8 AM–10 PM (weekends/holidays from 10 AM)
• Wonseo (Jongno): opens ~9 or 10 AM, closes ~7:30 PM 
• Locations:
• Dohwa: 17 Saechang-ro 2-gil, Mapo-gu (near Gongdeok Station Exit 8)
• Wonseo: 83 Yulgok-ro, Jongno-gu (Bukchon area) 
• Visit duration: ~45–60 minutes to enjoy coffee, bread, and a relaxed vibe
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🌟 Why Visit
• Bakery excellence: Daily in-house baking delivers standout pastries and bread, from croissants to fruity country loaves.  
• Craft coffee ethos: Brewed by founders with barista championship pedigree, offering pour-over variety and latte consistency. ()
• Vintage-retro ambiance: A branded seal, converted hanok settings, and nostalgic interiors give the café distinct visual character. ()
• Popular yet approachable: Frequently recommended by locals and Reddit users for coffee quality, pastries, and welcoming atmosphere. ()
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Fritz Coffee Company offers a seamless blend of thoughtful pastries, elevated coffee, and vintage charm—a landmark for Seoul café lovers who appreciate quality baked goods and a warm, nostalgic atmosphere.