Calling All Local Businesses & Charities!
Following the success of our last one-day 
Media Training Workshop
 at 
The Chartered Institute of Marketing
 in Cookham, we will delivering another workshop on 
Monday 12 May 2025
 from 
10am to 4pm
.
Led by highly experienced media and training professionals, this workshop will cover:
How to identify your 
business story
 to attract press attention
Crafting effective 
press releases
 and pitching them successfully
Perfecting your 
media interview skills
 with tailored practice in a supportive environment
A 
social media session
 with
 Melanie Perry
 from 
Poppy Perry Media
How a
 
podcast
 
could
 
help you raise your profile
Please phone 
Sarah
 for more information: 
07900 4117 15
Cost
 - £165, including lunch and refreshments. Book by Friday 28 February 2025 & get our 
Early Bird Rate
 of £150!
Parking available onsite.
Meet the trainers:
Sarah Parfitt
 is a freelance trainer and radio and podcast producer with more than 30 years’ experience in the media both in the UK and overseas. She has produced various programmes for BBC Radio 4, the BBC World Service and 5Live and prior to that worked as a radio producer for Radio 2GB in Sydney and Blue Danube Radio in Vienna. Sarah recently produced a half hour programme entitled "The Science of the Menopause" for the BBC World Service.
Other highlights of her producing career have included producing a Radio 4 Crossing Continents’ programme about the eco-mafia in Italy and another documentary about the FDLR in eastern Congo, a 5Live investigative outside broadcast into child pornography in Russia and a David Blunkett Outlook Christmas Special.
Sarah has also worked as a freelance communication trainer for the BBC Academy for more than 15 years. She led some of the BBC's 2020 training in the corporation’s bureaux in Africa and Asia. This involved rolling out a variety of courses, including editorial guidelines, interviewing skills and storytelling to the BBC’s new recruits in Nigeria, Kenya, Senegal, India, and Myanmar.
Sarah is also the founder of The Media Hub, the south-east's leading media networking group. The group recently celebrated its 11th birthday and brings together media professionals, including print journalists, producers, directors, writers, bloggers, actors, photographers, media trainers and consultants. Guest speakers have included Ross Kemp, the late Sir Michael Parkinson CBE, Carol Kirkwood and HRH Princess Marie-Esméralda of Belgium.
Alice Dew
 is an accomplished Producer and Trainer with almost 30 years’ experience in radio, TV, and digital. She’s worked on some of the UK’s biggest websites, programmes and podcasts (Saturday Kitchen, BBC News, Newsround, BBC World Service) and trains international journalists to enhance their broadcasting skills. Alongside Sarah she’s recently produced podcasts on subjects as diverse as why we don’t have a global currency to the most eco-friendly way of dealing with death! Additionally, she collaborates with an environmental charity specializing in Community Energy, which won the Climate Coalition’s Innovative UK Community Project in 2023.
Information Source: Sarah Parfitt | eventbrite

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Maidenhead

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Media Training Workshop | CIM Academy

Thời gian:	May 12, 2025 (UTC+1) ENDED
Địa chỉ:	CIM Academy

Media Training Workshop | CIM Academy

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