The UK House at SXSW presents "Beyond the Bottom Line: The Role of Sustainability for Your Brand's Growth" in Austin on March 9, 2024. Amidst pressing climate challenges, consumers now demand sustainable solutions, driving brands to adapt swiftly or face irrelevance. This panel aims to bridge the gap between rhetoric and tangible change, emphasizing the need for action over mere discussion. The session provides a blueprint for marketers, entrepreneurs, and sustainability advocates to develop brands that integrate sustainability ideals into practical strategies. It's time to transform words into actions and shape a future where sustainability becomes a measure of business success rather than just a buzzword. Featured speakers include Dawn Fichot, Head of Marketing, North America at Brompton Bicycle, and John Osborne, US Director of Ad Net Zero. Priority is given to SXSW badge holders for this event, showcasing the importance of sustainability in driving brand growth.

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Thời gian:	Mar 9, 2024 (UTC-6) ENDED
Địa chỉ:	UK House

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