Join us for a transformative full-day sales mastery event designed to equip automotive sales professionals and dealership teams with the mindset and tools for exceptional performance and long-term success. This immersive workshop brings together two of The Reid Method's most powerful programs—
Sales Mindset Principles (SMP) 
and the
 Lease Performance Blueprint (LPB)
—into one dynamic experience. Whether you are a frontline sales rep or a senior manager, this event will inspire, energize, and empower you with proven strategies, real-world frameworks, and actionable insights.
Who Should Attend: 
Automotive Sales Representatives, Sales Managers, Business Development Professionals, F&I Managers, Dealer Principals, GSM's, GM's, and anyone seeking to elevate their Sales Performance and Leadership Potential.
What You’ll Gain:
A Clear Pathway to Sales and Business Success.
Actionable Strategies to 
Increase Lease Renewal & Penetration rates
.
How to Enhance Customer Experience via Effective Deal Structure & Strategies.
Enhanced confidence and
 Stronger Relevant Communication skills
.
Learn the Magic of Influence & Persuasion.
A Comprehensive 12 Step guide to developing a Successful Sales Mindset.
Lease Performance Tips Including Portfolio Mgmt.
How Leasing Benefit's Sales Teams, Dealerships and Customers.
Knowledge, Skills, Strategies needed to Excel in Sales & Leasing leading to increased income, career growth and long-term Repeat & Referral base.
"A clear playbook for developing and executing an actionable plan to build deeper, more meaningful relationships with prospects and customers. This strategy will help you achieve and exceed your goals while enhancing customer retention, all by mastering key sales techniques and strategies of The Reid Method.
About the Event:
Empowering Automotive Sales Excellence & Transformative Leadership.
The Reid Method Sales Mastery Summit is a premier gathering of the Auto Industry
Professionals, Sales Teams, and Aspiring Leaders.
This event comes at a crucial time in the Retail Auto Space and is designed to equip attendees with actionable strategies, innovative tools, and a winning mindset to thrive in today’s competitive and unpredictable landscape.
Led by Everold Reid, Author of The Reid Method Sales Mastery Blueprint, this event offers unmatched exposure and engagement opportunities with other transformative Expert Guest's also contributing and speaking virtually at this event.
Learn from Special Guest Speaker 
Steve Benson, 
Founder and CEO at 
Badger Maps
. 
Badger Maps - Route Planner for Outside Sales and Field Teams
. Steve has also been a Huge Contributor in the Sales space as a 
LinkedIn Learning Instructor
, and is a Stanford University Graduate.
Before founding Badger, Steve was previusly recognised as 
Google Enterprise's Top Performing Sales Rep in the World .
www.thereidmethod.com
The Reid Method: A Blueprint for Achieving Sales Mastery 
https://a.co/d/3FBqEvR
https://www.amazon.ca/Reid-Method-Blueprint-Achieving-Mastery/dp/0993999077
Testimonials & Reviews:
Lexus of Royal Oak. Calgary AB.
Todd R. Dealer Principal
. We are a fairly new dealership and it was important to us to increase our leasing business. A colleague of mine referred Everold to us and we brought him to our dealership. We had Everold out twice and he greatly increased the leasing knowledge of our sales team. Since having Everold in for training our leasing penetration has increased from the low 40's to the high 60's. Thanks Everold
St. Catharines Nissan
Chris Rose. 
General Manager
. I have been in the automotive industry since 1986 and it is always evolving yet a lot of training hasn't. Well, that is until now.
The Reid Method does not only involve automotive it is about sales and how we interact with customers.
I have attended several courses by some of the big names and none of them left me with the wow effect I felt after our day with Everold.
My staff left the course with saying this was by far the best they have attended.
If you are looking for motivational training this is the one and only I would recommend.
Nathaniel S. Lexus of Oakville.
 Everold is incredibly knowledgeable and diligent in how delivers the information to you. You can tell Everold truly wants to help and cares that everyone understands/follows along with the discussion. I 100% would recommend him to you and your team.
David Scherle. Burlington Toyota. Fairview Nissan. St Catharines Nissan.
 Myself and the management team would highly recommend Everold as a knowledgeable professional sales trainer! We took advantage of his sales training sessions, in store, and we we’re all motivated by his approach and systems he has molded from his distinguished sales career. His systems are sustainable for your team and easy to grasp. We took advantage of his leasing module and sales module to train and focus our staff for the year and beyond. Everald’s method to train and motivate for the long term and build loyal customers from your staff. Highly motivational and strategic methods. Myself and the management team would highly recommend Everold as a knowledgeable professional sales trainer! We took advantage of his sales training sessions, in store, and we we’re all motivated by his approach and systems he has molded from his distinguished sales career. His systems are sustainable for your team and easy to grasp. We took advantage of his leasing module and sales module to train and focus our staff for the year and beyond. Everald’s method to train and motivate for the long term and build loyal customers from your staff. Highly motivational and strategic methods. Sincerely, David, Dealer Principal.
Reviews:
 
https://g.co/kgs/t4MZWBt
Information Source: The Reid Method International Inc. | eventbrite

Sydney

Oakville

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Thời gian:	Jul 8, 2025 (UTC-4)
Địa chỉ:	Holiday Inn,