AI is transforming the marketing landscape from how content is created to how campaigns are executed and optimized. This course gives you both the foundational understanding and practical skills needed to apply AI across your workflow. You'll gain fluency in the tools shaping the future of marketing and walk away with tangible assets built during the session.
Whether you’re exploring AI for the first time or looking to go beyond experimentation, this experience will help you confidently integrate AI into your marketing approach, both strategically and responsibly.
Scholarships
: If you’re currently between jobs, you may qualify for a complimentary or 50% discounted scholarship. Scholarships are sponsored by Spark Novus and limited spots are available. Please complete the application form at: 
https://forms.gle/dqqfx1R3AaFxvbry6
What You’ll Learn
Understand what AI is (and isn’t), and how it applies to marketing
See how AI is already reshaping the marketing ecosystem
Use a framework to identify and prioritize high-impact AI use cases
Apply AI responsibly, with attention to accuracy, bias, and brand trust
Build a Custom GPT tailored to a marketing scenario
Automate a marketing task using n8n
Observe how AI is transforming design (Canva) and video workflows (Descript)
Key Takeaways
Strategic approach to AI adoption and hands-on experience
Prompt more effectively using advanced techniques
Build your own Custom GPT for content creation
Create a simple automated marketing AI workflow
Learn to evaluate AI tools based on strategic fit
Understand ethical and responsible AI adoption in marketing
Who Should Enroll
Marketing leaders
Content marketers and copywriters
Digital and growth marketers
Marketing ops and automation specialists
Brand, communications, and creative professionals
Anyone curious about AI's role in marketing
Course Format
Live, instructor-led workshop
Includes hands-on training + tool demos
Laptop required
ChatGPT Plus subscription required
A Gmail account required for automation exercises
Lunch and snacks will be provided
Certificate
A digital certificate of completion will be provided to all participants who attend and complete the course.
Information Source: Spark Novus | eventbrite

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Địa chỉ:	Atlanta Tech Park

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