Albergo la Primula

This is an amazing family owned and family run hotel…we met the whole family and they are amazing! Great hotel…beautiful grounds…great pool…and amazing restaurant/food…find an excuse to go to Potenza so you can stay there!

Quiet retreat outside of Potenza run by a familiy who is very friendly and easy to deal with. The included breakfasts were very good and we ate dinner there our 2 nights. Prices reasonable and food excellent. Clean rooms --- will return.

Super privately owned hotel. So much nicer than an impersonal chain. Guests are warmly welcomed. Rooms are spotlessly clean and traditionally decorated. Lovely pool and fitness suite. Meals in the restaurant are terrific and good breakfasts too. Free parking and convenient spot for Potenza. Easy 1hr 40 drive from Naples.

My friend and I had absolutely no idea what to expect when we got there. "Potenza?" our travel agent asked, more than once. "Why are you going there?" But Potenza was the main reason for our trip to Italy. My friend's grandfather and great-grandparents had emigrated from there in the early 20th century. She had to see it, and I was happy to come along. We flew to Naples and hired a driver to take us into Potenza. When he pulled up to La Primula Hotel, what we found completely exceeded our expectations. The hotel, the property and, most important, the Lioi family who owns it were absolutely lovely. My friend could not have received a warmer welcome back to Italy! The photos on the hotel's website simply do not do this hotel justice. The grounds are beautiful, good for strolling or peaceful relaxation. The pool is beautifully designed. Our room was spacious and beautifully decorated. It had a queen bed plus a twin. At the front desk, they serve a tisane, an herbal tea made from the flowers of a tree that grows on the property. The onsite restaurant is also run by the multi-talented Lioi family. We had both lunch and dinner there. Between those meals, I think we probably tried everything on the menu, and it was delicious. I even tried the wild boar. I liked it. The service was friendly and attentive. We'd written in advance about the possibility of arranging a private tour of Potenza. Mr. Lioi arranged for us to meet with Dr. Katia Lacerra from the Basilicata tourism bureau. She picked us up, and gave excellent tour about the town's history, starting with the Roman bridge that still stands on the edge of town. Potenza, which means "Strength," and this town provided key Roman defense for the region. She took us through 2,000 years of history. My friend had the wonderful experience of re-tracing her ancestors' footsteps. Yet Potenza remains a vibrant town where families continue to live and work. Here we were welcomed with genuine hospitality, which set the tone for the entire trip. On your next visit to Italy, consider venturing off the beaten path and take a side trip to Potenza. Stay with the family at La Primula Hotel. You'll be glad you did.

Potenza Lodge. Unique hotel just outside of Potenza. Beautiful grounds. The whole family works in it and they have a great eco-friendly vision. The rooms are designed as “small homes” with furniture, toys and objects that are meant to give a “welcome home” feeling. Not for everyone, but some will appreciate it.

La Primula was one of the most beautiful properties we've stayed at while traveling internationally. The grounds were immaculate and the service was spot on. We must have stayed during a slower time as there were not many guests, so we felt like we had our own private oasis. We had dinner both nights at the hotel and it was excellent. The head chef was fantastic and so friendly. It was also a bonus that he knew english! :-)